DESIGN

Netflix Bus Shelter Poster

Problem: Netflix wants a younger-skewing audience and would like a two color bus shelter poster created to make young people aware that the company released a download and go feature which allows users to watch shows off-line.

Approach: Design a bus shelter poster using Netflix’s current brand identity and voice that will appeal to younger viewers.

Solution: Created a bus shelter poster using the Netflix logo and a red and black color palette to match the logo. I chose to feature the Netflix show “Stranger Things” in the poster which is not only one of its most popular shows at the time, but also very popular with the target demographic. I used the show theme of the scary “upside down” world to showcase the tagline of “download and go”.

Hardware/Software: Adobe Illustrator, Adobe Photoshop

TDTESS Movie Poster

Problem: Create a movie poster for a showing of the science fiction classic “The Day the Earth Stood Still.”

Approach: Design a 27 x 40 poster for the movie in the style of the genre and time period.

Solution: Created a poster with imagery from the movie, featuring the original tagline, the featured actors, and a font and color palette to fit the brand. Final output to PDF.

Hardware/Software: Adobe Illustrator, Adobe Photoshop

Problem:  A local music venue needs to promote an upcoming Tom Waits concert.

Approach: Design a multi-piece promotion campaign for the concert including the following deliverables:

  1. Bus Shelter Poster, a portrait-orientation poster mounted on streetside bus shelters; viewed by drivers and bus passengers
  2. Store Window Sign, a square poster which can be mounted on the glass of retail stores; seen by shoppers as they enter the store
  3. Highway Billboard, a landscape-orientation advertisement; seen by drivers and car passengers passing at high speed

Solution: Created deliverables with the measurements and specifications for each use using existing recent photos paired with a suitable font, color palette, and including pertinent details.

Hardware/Software: Adobe InDesign